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FOR IMMEDIATE RELEASE
May 26, 2009
Contact :
Margot Kong
Imperial Tours
(888)888-1970
margot@imperialtours.net
Imperial Tours Gives Back
How Ultra-Luxury Travel Helps Children in China
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Memorial stone commemorating Virtuoso agents |
SAN FRANCISCO, Ca - (May 26, 2009) - Imperial Tours continues a tradition of social
contribution by dedicating a playground in rural China to the Virtuoso agents attending
their On-site Table at the Travel Mart in Las Vegas.
A memorial stone commemorating the
expansion of a school playground was recently presented by the
headmaster of the rural
school in China to thank the luxury agents seated at Imperial Tours' On-site table at the
2008 Virtuoso Travel Mart. This builds on the first phase of the project in which former
guests, travel agents and
Imperial Tours contributed to the design, drainage and
construction of a large, new playground area.
"It is great to remember the good that our industry does, not just in
providing manifold
employment opportunities to local economies
and investing in out-of-the-way areas that
might not otherwise
have a hopeful economic future, but also in charitable acts like
this, "
says Guy Rubin, Managing Partner of Imperial Tours.
The company has offered responsible travel since 2002, when
Nancy Kim, co-founder of Imperial Tours, spearheaded a fundraising
ball for the daunting challenge of enrolling 700,000 children
into the China Special Olympics program. The fund-raising ball has
since turned into an annual event, raising more than $330,000 for
Special Olympics China. Imperial Tours also supports the affiliated
Best Buddies program, a nonprofit organization dedicated to enhancing the lives of people with intellectual
disabilities by providing opportunities for one-to-one friendships and integrated employment.
Imperial Tours' social contributions span the Yunnan and Guangxi provinces, supporting schools in Guilin and
Lijiang. Activities have included funding the tuition and educational expenses for underprivileged children and
providing desks to a rural school. Itineraries with visits to Shangri-La or Lhasa provide immediate and direct
assistance to local communities by utilizing ground-handling services run entirely by Tibetans.
With so many companies using a "sustainable" marketing spin, it can be difficult to find those pro-actively helping
local communities while enriching the traveler. Long before it was chic for companies to give back, Imperial Tours
has always offered its guests a chance to participate in its investment in rural communities and the educational
development of China's most disadvantaged children.
ABOUT IMPERIAL TOURS
Imperial Tours is the leading luxury tour operator based in China offering luxury set-departure and private tours, combining local expertise with the high levels of service and quality expected by
sophisticated Western travelers. Imperial Tours has first-hand knowledge of world-class hotels and
restaurants as well as the history, culture, arts, and little-known exclusive destinations within China.
Founded by Westerners in 1999, Imperial Tours has offices in Beijing, San Francisco, Frankfurt and the
UK. For more information, visit
www.imperialtours.net or call (888)888-1970.
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