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Imperial Tours' corporate social action focuses
on the welfare of children.
Whosoever
moulds his person, his life becomes true.
Whosoever moulds his family, his life becomes complete.
Whosover moulds his community, his life will grow.
Whosoever moulds his country, his life will become rich.
Whosoever moulds the world, his life will become broad.
by Lao Zi, V. 54 Dao De Jing
(i) Special Olympics
George and Trish Smith, who had previously worked
for Special Olympics in the U.S. for many years, were sent to Beijing
in 2002 with a daunting challenge. They were asked to enroll over
700,000 children into the China program prior to the natural deadline
set by the hosting of the Special Olympics Games in Shanghai in
2007. By the beginning of 2006, they have enrolled 550,000 athletes,
and consequently China's is the fastest growing Special Olympics
program in the world.
Nancy Kim, a founder of Imperial Tours, suggested
the idea of a fund-raising ball when she met George and Trish in
2002. She was appointed Chairperson, and the Beijing Ball has since
become a regular event. In 2002, 2003, 2004 and 2006, the Beijing
Special Olympics Ball raised $20,000, $80,000, $100,000 and $130,000.
Apart from Special Olympics, Imperial Tours also
supports the affiliated Best Buddies program.
"You have been such glorious assistance
to our special friends even now still neglected."
Eunice Kennedy Shriver, Founder of Special Olympics
(ii) Under-privileged Children's Education Program
Since 2003, Imperial Tours has funded the tuition
and expenses of 8 under-privileged children in rural China. When
some of our guests heard about this program, they also volunteered
funds to support children from difficult circumstances. As a result
of a change in policy in late 2005, when the Chinese government
committed to fund universal primary education, Imperial Tours now
funds only the expenses of the children in primary education, and
provides all funds for those advancing from to higher levels of
education.
In
summer 2006, Imperial Tours completed the first phase of a playground
at a rural school. Together with the financial assistance of former
guests and associates, Imperial Tours provided the playground featured
in the photograph to the right. The second phase of the playground
project involves painting the surface of the playground with patterns
for games and providing equipment such as basketball hoops and benches.
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