This article was published in the Bloomberg Weekend Edition (© 2025 Bloomberg L.P.) on January 8th, 2025. Written by By Jinshan Hong, Josh Xiao, K Oanh Ha, and Danny Lee, with assistance from Spe Chen, Adrian Leung, and Jane Pong. Guy Rubin, founder of Imperial Tours, was a source used for this article.   The billions of dollars in spending that an unprecedented lifting of visa requirements could have brought simply hasn’t materialized.  » Read more »

On its 25th anniversary, Imperial Tours, the award-winning luxury tour operator, expands its services to the under-served and increasingly prominent East Asian destination of South Korea. Since 1999 Imperial Tours has played an instrumental role in presenting China to global travel and thought leaders. It has introduced this exotic destination to heads of state, iconic CEO’s and movie A-listers. Rich memories abound from this historic period: driving Eunice Kennedy-Shriver into the heart of the Forbidden City,  » Read more »