SEOUL

Seoul is the political, economic, and cultural capital of South Korea.

A sprawling megacity of nearly 10 million people, it is defined by the powerful coexistence of its ancient past and its hyper-modern present. The city’s identity is one of dynamic contrast, where the quiet dignity of a 600-year-old Joseon Dynasty palace stands in the shadow of a glass skyscraper. This juxtaposition is not accidental but is the result of a rapid, compressed history that saw the city transform from a feudal capital to a global powerhouse in less than a century.

The city’s historical core is anchored by the legacy of the Joseon Dynasty (1392-1910), which established Seoul (then called Hanyang) as its capital. This era left the city its most famous landmarks: the Five Grand Palaces. The presence of five palaces was not a sign of extravagance, but one of practical necessity. The dynasty’s history was marked by frequent destruction from wars, rebellions, and fires. This required kings to have multiple, separate residences (known as detached or satellite palaces) to move to when the main palace was unusable. In fact, Joseon kings were known for their frugal-mindedness; after the main Gyeongbok Palace was burned down in 1592 during the Japanese invasions, it was left in ruins for 270 years because its reconstruction was deemed too great a burden on the peasantry.

For most of the dynasty, Changdeok Palace served as the de facto primary residence and was often used as a single complex with the adjacent Changgyeonggung Palace, together known as Donggwol, or the East Palace. It wasn’t until the 19th century that Gyeongbok Palace was rebuilt. Later, after the assassination of his wife in 1895, King Gojong moved his residence to Deoksugung Palace (then Gyeongwoongung) because it was situated closer to the foreign diplomatic missions, offering him greater safety during a time of political turmoil.

This historical foundation stands in sharp contrast to the modern metropolis that emerged from the Miracle on the Han River, a period of explosive economic growth and industrialization in the latter half of the 20th century following the devastation of the Korean War. Today, Seoul is a showcase of futuristic architecture, from the soaring Lotte World Tower — the tallest building in the OECD — to the flowing, neo-futuristic lines of the Dongdaemun Design Plaza (DDP) designed by Zaha Hadid. The city is organized into distinct districts, each with its own character: Gangnam is the sleek center for business and luxury retail made famous by global pop culture; Hongdae is the energetic hub of youth culture, indie music, and art universities; and Myeongdong is a bustling epicenter of cosmetic shopping and street food. A central feature of modern Seoul is the Cheonggyecheon Stream, an urban renewal project that transformed a covered-over highway into an 11-kilometer-long public park, symbolizing a city that honors its roots while constantly innovating.

SEOUL HIGHLIGHTS

A selection a some of the many incredible experiences that await you

Thank you so much for everything ! Your attention was extraordinary. We loved Seoul.
J. B., MEXICO

Custom itineraries

Explore Seoul through the eyes of a local

Discover the vibrant contrasts of Seoul, where centuries-old palaces meet glittering skyscrapers and bustling markets sit alongside tranquil temples. Stroll through the charming hanok-lined streets of Bukchon, shop to your heart’s content in Seongsu, or immerse yourself in the latest K-Pop culture in the trendy district of Hongdae.

We customize each of our itineraries based on your interests and traveling style. The itinerary below forms a base to start the conversation.

Start Your Journey Today
Day 01

Arrive in Seoul

Be picked up at the airport and transferred to the city center, approx. an hour's drive.  
Day 02

Gyeongbok Palace, National Museum of Modern and Contemporary Art & Samcheon Area

Visit the most iconic palace in the country, followed by a modern art exhibition and streets lined with boutiques.  
Day 03

Bukchon Hanok Area, Changdeok Palace and Leeum Museum of Art

Stroll through traditional courtyard houses, admire the timeless beauty of from Joseon Dynasty and explore the fusion of traditional and contemporary art. 

Luxury accomodations

A wide-ranging selection of beautiful, new luxury hotels with spacious rooms and sparkling bathrooms covering a spectrum of tastes from contemporary to classic, hip to heritage and everything in between.

Four Seasons

In the bustling heart of the city, this prestigious hotel offers a seamless blend of contemporary design and timeless charm. Guests enjoy impeccable service and breathtaking views of the city with some rooms overlooking Gyeongbok Palace.

Shilla Hotel

Nestled on a hill overlooking Seoul, this iconic hotel has always been THE hotel for the social elite. Décor is classic and sophisticated. Some of the city's best restaurants and shopping is found here.

Andaz Hotel

Hyatt's luxury lifestyle brand creates a real sense of place in terms of décor and atmosphere.  Located in Gangnam, a fashionable district, the hotel is located by the river so access to the historic northern part of the city is readily available.

Fine Dining & Authentic Cuisine  

Seoul is a capital for food exploration. Savor authentic Korean BBQ at bustling local restaurants, or try street food classics like tteokbokki (spicy rice cakes) and hotteok (sweet pancakes) at Gwangjang Market. For a more refined dining experience, explore the city’s burgeoning Michelin-starred restaurant scene, blending traditional flavors with modern techniques. 
DEMOGRAPHICS
  • Seoul is the capital of Korea
  • Population: 9.3 million (2024)
  • One of the most densely populated cities in the world.
BRIEF HISTORY
1394 – Seoul is established as the capital of the Joseon Dynasty. 
1446 – Hangul, the Korean alphabet, is created under King Sejong's reign.
1592-1598 – The city is devastated during the Japanese invasions of Korea.
1910 – Korea was annexed by Japan,. 
1945 – Korea regains independence, and Seoul is reinstated as the capital of South Korea.
1950-1953 – Seoul is heavily damaged during the Korean War.
1988 – Seoul hosts the Summer Olympics, signaling South Korea’s economic rise.
2002 – Seoul is a key host city for the FIFA World Cup, co-hosted by South Korea and Japan.
2020s – Seoul becomes a global leader in technology and smart city initiatives.
GEOGRAPHY
  • Nestled along the Han River, approximately 514 kilometers long and 1 kilometer wide, Seoul is one of the rare megacities with such a large river flowing through its center, surrounded by numerous mountains that add to its scenic charm.
  • Elevation: 38m
  • Main River: Han River
  • Total area coverage: 605.2k㎡

Korea Inquiry

Complete our inquiry form and an Itinerary Designer will get back to you shortly therafter. We make every effort to tailor your South Korea holiday to your unique travel style, needs, interests and preferences. The more detailed information you can give us now, the better we can help design the perfect bespoke itinerary for you.

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SouthKorea@imperialtours.net

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