Seoul
South Korea
destinations
Whilst power, art and population are concentrated in Seoul, the capital, luxury travelers will encounter important cultural motifs, like the centrality of Buddhist mountains in Seorak and Jeonju, the impact of sea-going life in Busan and Jeju, and ancient heritage in Gyeongju.
Help Me decide
Our “Help Me Decide” section aims to help you find the destinations best suited to you. We have grouped destinations and experiences by interest, so that instead of trying to understand South Korea according to its destinations, you can instead explore it according to your interests and passions.
Our guides are over 27 years old, local to and knowledgeable of their destination, and prepared to discuss frankly whatever topics interest you. Bear in mind that like any other country, guides’ opinions on social, political and historical issues will vary and may even contradict one another. We recommend asking all your guides the same one question to sample a diversity of opinion.
Long after your trip to Korea, you might not remember the use of the chimneys behind each of the pavilions at Gyeongbok Palace, but hopefully you will remember what the same guide explained about a current topic or social issue. It could be for example, at one end of the scale, a comment on the friction between Confucianism and feminism in modern Korea, or at the other, what makes Korean-fried chicken so crispy! Your guide has been selected for their preparedness and ability to discuss all such topics as interestingly as addressing historical issues.
Frequently Asked Questions
Korea FAQ
Korea Inquiry
Complete our inquiry form and an Itinerary Designer will get back to you shortly therafter. We make every effort to tailor your South Korea holiday to your unique travel style, needs, interests and preferences. The more detailed information you can give us now, the better we can help design the perfect bespoke itinerary for you.
General Inquiries
SouthKorea@imperialtours.net
Korea Inquiry
News & Insights
recent articles
An Interview With The Founder Of The Gorgeous Luxury Hanok Heritage Hotel Near Seoul
Mr Chung-il Cho (last name Cho), founder of international fintech company Kona I, invested over USD 220 million to reconceive traditional courtyard, or “hanok”, architecture as a setting for a holistic experience of Korean heritage and thought, on a scenic mountain top. There is absolutely no ROI for this 130-acre (52-hectare) passion project. While Mr […]
Feminism and the Confucian Shadow in South Korea
Intro In South Korea, feminism has become one of the most sensitive and emotionally charged topics in public conversation today. Rather than being understood as a lens for examining gender equality, it is frequently cast as a source of conflict and polarisation. Understanding this dynamic is not just an academic exercise; it is a vital […]
Guy Rubin of Imperial Tours Discusses Modern China and Luxury Travel
Publication: Lisa the Travel Girl / Artist First Radio Network Interview: Guy Rubin of Imperial Tours Discusses Modern China & Luxury Travel Host: Lisa K This interview originally aired on Lisa the Travel Girl on the Artist First Radio Network and is republished with permission as part of Imperial Tours’ media archive. Guy Rubin of […]
Travel Industry
An Interview With The Founder Of The Gorgeous Luxury Hanok Heritage Hotel Near Seoul
Mr Chung-il Cho (last name Cho), founder of international fintech company Kona I, invested over USD 220 million to reconceive traditional courtyard, or “hanok”, architecture as a setting for a holistic experience of Korean heritage and thought, on a scenic mountain top. There is absolutely no ROI for this 130-acre (52-hectare) passion project. While Mr […]
China’s Biggest-Ever Bid for Foreign Tourists Is Falling Flat
This article was published in the Bloomberg Weekend Edition (© 2025 Bloomberg L.P.) on January 8th, 2025. Written by Jinshan Hong, Josh Xiao, K Oanh Ha, and Danny Lee, with assistance from Spe Chen, Adrian Leung, and Jane Pong. Guy Rubin, founder of Imperial Tours, was a source used for this article. The billions of […]
News
Guy Rubin of Imperial Tours Discusses Modern China and Luxury Travel
Publication: Lisa the Travel Girl / Artist First Radio Network Interview: Guy Rubin of Imperial Tours Discusses Modern China & Luxury Travel Host: Lisa K This interview originally aired on Lisa the Travel Girl on the Artist First Radio Network and is republished with permission as part of Imperial Tours’ media archive. Guy Rubin of […]