TRAVELING CHINA... IN STYLE

We are passionate about China, and want to share our love for it with you. Explore one of the world’s oldest continuous civilizations; one as potentially impactful on our future as it has been on our past.  

China
destinations

Travel differently – Imperial Tours creates one-of-a-kind China luxury travel experiences tailored specifically around you.

China is as wide-ranging geographically as it is varied ethnically, culturally and socially. This is a country that combines magnificent mountain ranges, low-lying deserts, tropical jungles and terraced rice paddies with futuristic cityscapes.

Browse through some of China’s most beautiful and iconic destinations — then imagine experiencing them on a journey designed just for you. If you need further information, try out our “Help Me Decide” section.

Help me decide

Help me decide

Our “Help Me Decide” section aims to help you find the destinations best suited to you. We have grouped destinations and experiences by interest, so that instead of trying to understand China according to its various destinations, you can instead explore it according to your interests and passions.

Arts & Culture

Arts & Culture

With three millennia of recorded history comprising four massive empires, game-changing technologies, monuments and works of art, subtle philosophers and celebrated poets, China boasts many of our world's most marvellous accomplishments.
Culinary

Culinary

A foodie's delight, China boasts a delectable array of vegetables, spices and condiments employed across a range of regional cuisines. This mouth-watering journey explores new dishes, techniques and flavors with top chefs revealing their know-how.
Family

Family

From feeding pandas to dressing as opera singers, from painting kites to plucking a zither, from table-tennis with a champion to martial arts there are activities for children of all ages to inspire a love and fascination for this great country.
Active explorer

Active explorer

Families with older children or people who enjoy more active holidays seek to introduce a range of pursuits. Trek along remote sections of the Great Wall, bike through Shanghai or hike through the Himalaya on Tibetan Buddhist pilgrimage routes.
Off the beaten track

Off the beaten track

Cultural explorers who ache to get out of the city to reconnoitre distant lands and exotic cultures will encounter spectacular rural landscapes and little known ethnic groups in mountainous borderland areas.
Women & Wellness

Women & Wellness

China is a shopping mecca for those who know where to find deals for traditional goods & contemporary design. Add millennia of spa & massage therapies, throw in the most delicious food and you have a compelling women’s itinerary.

Tour Style

Some prospective visitors might feel a measure of apprehension about traveling to a communist country. Alternatively, they might wonder how challenging it be to order food in a Chinese restaurant with limited language support, or to lead their family through a bustling airport without the assistance of a guide.

Those people might be interested in learning more about the two tour style options we make available in China. Each is geared to a different type of customer and experience described below. (Please note that a Host is not currently available for South Korea.)

Ultimate China Tour

On our Ultimate China tour, in addition to a Chinese guide and driver, you are accompanied by a China Host, a western, Chinese-speaking traveling concierge. He or she will provide continuous service and customization throughout your journey. This is for those who appreciate immediate reassurance and pre-emptive service.

China Escapades

Our China Escapades service offers the same high-quality destinations, hotels, restaurants and experiences, but within the conventional structure of a 9am – 5pm guide with driver, as well as a “virtual concierge” a phone call away. This tour style liberates clients who wish to interact more directly with a destination. For such people, connecting the dots in a foreign environment is an essential and enjoyable aspect of overseas travel.

Your Personal Traveling Concierge

China Guides

Our China Hosts are part of what makes us unique; they help explain our success for over twenty years. Our China Hosts have been hand selected and expertly trained to provide you with the most unforgettable journey. From seamlessly ensuring flawless logistics, to deepening your cultural immersion, to effecting last minute adjustments, in the words of a guest, they take a trip “from excellence to perfection”. Before you travel with us, it’s hard to imagine what a China Host brings to the party. After, it’s hard to imagine traveling without one.

Apart from English and Chinese, many of our China Hosts speak multiple languages including German, Spanish, French and Italian. As long-term residents of China, each has been inspired with a passion for this magnificent country. It is this love for China, coupled with a deep knowledge of its culture, which enables our China Hosts to bridge the East West divide. The impact your China Host can have on your holiday is limitless – for more information on our China Hosts please visit Frequently Asked Questions.

How they enhance your trip

Organizing a soccer match between your kids and some local villagers in Guilin
Interpreting your conversation with a local, for example, once for a guest meeting with a provincial governor.
Giving priceless tips for haggling at the local bazaar
Further customizing your menus based on dishes you've enjoyed.
After learning your interests, embellishing a tour with activities, such as bar hopping in Shanghai or little known biking trails near Yangshuo.
Giving you the peace of mind to not worry about logistics and to enjoy more fully your precious vacation time instead.
There were many terrific aspects of the tour. In particular, the China Host – both as a concept and the specific individual – turned out to be much more important than we anticipated. We would have never gotten as much out of China on our own as we did with Imperial.
Michael Hammer
Voted by Time Magazine as one of the 25 most influential people in the U.S.
If your question has not been answered or addressed please contact us.

Frequently Asked Questions

China FAQ

Health & Safety
Travel & Visa Arrangements
Pre-Departure Preparation
Touring with Imperial Tours

China Inquiry

Complete our inquiry form and someone will get back to you shortly. We make every effort to tailor your China holiday to your unique travel style, needs, interests and preferences. The more detailed information you can give us now, the better we can help design the perfect bespoke itinerary for your China holiday.

General Inquiries
china@imperialtours.net

China Inquiry

This field is for validation purposes and should be left unchanged.
Destinations of Interest
Tell us about your traveling style

News & Insights

recent articles

Introduction to China Touring Vehicles

At Imperial Tours we utilise a wide range of touring vehicles depending on the location, size of your group, or specific needs of the guests. We work only with suppliers that fulfil our stringent vetting process, and ensure that all vehicles are fully insured and licensed for tourism purposes. Vehicles are generally on the newer […]

Read More

China’s Biggest-Ever Bid for Foreign Tourists Is Falling Flat

This article was published in the Bloomberg Weekend Edition (© 2025 Bloomberg L.P.) on January 8th, 2025. Written by By Jinshan Hong, Josh Xiao, K Oanh Ha, and Danny Lee, with assistance from Spe Chen, Adrian Leung, and Jane Pong. Guy Rubin, founder of Imperial Tours, was a source used for this article. The billions […]

Read More

Travel Industry

China’s Biggest-Ever Bid for Foreign Tourists Is Falling Flat

This article was published in the Bloomberg Weekend Edition (© 2025 Bloomberg L.P.) on January 8th, 2025. Written by By Jinshan Hong, Josh Xiao, K Oanh Ha, and Danny Lee, with assistance from Spe Chen, Adrian Leung, and Jane Pong. Guy Rubin, founder of Imperial Tours, was a source used for this article. The billions […]

Read More

Imperial Tours Launches Services To South Korea

On its 25th anniversary, Imperial Tours, the award-winning luxury tour operator, expands its services to the under-served and increasingly prominent East Asian destination of South Korea. Since 1999 Imperial Tours has played an instrumental role in presenting China to global travel and thought leaders. It has introduced this exotic destination to heads of state, iconic […]

Read More

News

China’s Biggest-Ever Bid for Foreign Tourists Is Falling Flat

This article was published in the Bloomberg Weekend Edition (© 2025 Bloomberg L.P.) on January 8th, 2025. Written by By Jinshan Hong, Josh Xiao, K Oanh Ha, and Danny Lee, with assistance from Spe Chen, Adrian Leung, and Jane Pong. Guy Rubin, founder of Imperial Tours, was a source used for this article. The billions […]

Read More