CONTACT:
Hilari Graff at Strategic Vision
Tel: 914-881-9056/9020
hgraff@strategicvision.org
IMPERIAL TOURS TARGETS MICE MARKET FOR CHINA
Brings Outstanding Service & Itinerary Execution To Growing Business Segment
SAN FRANCISCO, CA (February 10, 2011) – Imperial Tours, the leading luxury tour operator based in China, is now targeting the MICE market for the first time with the same style, exceptional service, and unparalleled itinerary execution that have earned the company its deservingly distinguished reputation.
“We have been crafting personalized private itineraries for leisure travelers and affinity groups –including select MICE programs – for over a decade so it’s a natural next step for us to develop an enhanced emphasis on this business sector,” said Guy Rubin, Founder & Managing Partner of Imperial Tours.
“We’re no stranger to the needs and interests of China-bound MICE groups,” he added, continuing: “Our success with this segment goes beyond our hospitality and leisure expertise, and revolves around our core strengths of site management logistics, program design, and meticulous attention to detail.”
Imperial’s Strategic Focus
Imperial Tours can coordinate customized programs for groups of up to 180, with the ideal range between 30 – 120 people. The company’s specialty encompasses:
“We don’t deliver cookie-cutter experiences. Every program is customized to the individual tastes of a particular group where flawless execution of a trip from start to finish is the only option,” Rubin commented.
Sample MICE Itineraries
With this new strategic focus on the MICE market, Imperial is unveiling four sample programs that can be customized to a group’s individual preferences. These programs should be considered a starting point from which Imperial can design a memorable, unmatched trip for a MICE group.
Demonstrating the company’s depth of onsite knowledge and creativity when it comes to designing targeted programs, these samples mix conventional destinations such as Beijing, Shanghai and Hong Kong with up-and-coming new ones like Hangzhou (where China’s best-known green tea is cultivated) and Lhasa (in Tibet). Click on the links below to view the sample itineraries:
Western Itinerary Designers & China Hosts
One of Imperial’s points of distinction in the marketplace is their skilled Western Itinerary Designers and China Hosts, who are used to working with the most sophisticated and discerning clients.
China Hosts – the onsite tour manager/concierge who accompanies Imperial’s programs – are experts in delivering a bespoke program that truly reflects differentiation from the competition. Their long-cultivated local relationships empower them to go above and beyond what is expected.
The Western Itinerary Designers (who live in China and are intimately familiar with the destination) generate travel experiences from the subtle to the awe-inspiring. There is no commission-compromised dining or shopping so planners can be assured their clients are receive the utmost in quality while traveling.
Praise for Performance
Imperial Tours has been privileged to coordinate programs for Barclays, British Telecom, Cambridge Associates, Ferragamo, Getty Conservation Institute, Raymond James, and the Victoria & Albert Museum, among others.
“Thank you for the amazing service and commitment your staff showed onsite for the recent British Telecom event. Your China Hosts were complete stars, fitting seamlessly into the event team to deliver what delegates have confirmed as ‘flawless logistics.’”
Belinda Raynes – Event Director
“Your company did such a fantastic job of managing this incentive group. In all of my 18 years experience handling them, this is the first time I have had such overwhelming compliments about the program.”
Carole Barrett, Art of Travel
China On The World Stage
There is tremendous opportunity in China for MICE groups as evidenced by the 2010 Reed Travel Exhibitions Survey of approximately 400 buyers, which stated that “51% of buyers expect a budget increase for China and Asia events.” Additionally, the 2008 Beijing Olympics and 2010 World Expo in Shanghai provided global exposure of China as a credible events destination – plus Beijing, Shanghai and Hong Kong are repeatedly cited as the top three China destinations for meetings and events.
Contact Us
To find out more about booking a MICE program with Imperial Tours, please contact reservations@imperialtours.net. Agents with immediate questions can contact Margot Kong, Vice President, Marketing and Business Development, in the San Francisco office at margot@imperialtours.net or 1-888-888-1970.
A member of Virtuoso and Signature, Imperial has been named to Travel + Leisure’s ‘A’ List of Super Agents every year between 2002 and 2010 and distinguished as a ‘top travel specialist’ by Condé Nast Traveler from 2008 – 2010.
Become a fan of Imperial Tours on Facebook at http://tinyurl.com/imperialtours.
Note to Editors
High-resolution digital images of Imperial Tours/China are available upon request.
